Carnage Cricket Re-branding

Software

Brief & Approach

Produce a limited edition, modern, clean decal design to contrast against the usual bold neon design, to celebrate the company's 10th anniversary. The client had a rather clear vision for this brief.

The above is the route that the client chose to go with.

Art Direction & Outcome

I focussed on the contours of the bat, in combination with the concept of movement and speed, really celebrating the craftsmanship and sport itself, alongside the achievement of the anniversary. In addition, I chose to limit the colour palette and print with metallics to create an air of quality and status.

Overall, the final outcome showcases the company's progressive growth and achieved professional, elitist status.